The ISP Scheduling Window is Changing!

Welcome to the March In-Store Programs newsletter!

Before the 2014 Spring Season begins next month, Star City Games has an important announcement about the scheduling window for ISP event sign-ups. Instead of opening on a season-by-season basis, the scheduling window will open by months. At the beginning of April, July will open for event sign-ups. At the start of May, the August scheduling window opens, and so on.

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EV Heroes

Ask any competitive Magic player how a tournament’s EV (expected value) factors into deciding between which tournament to attend, and the higher EV tournament will win every time. Matthew Rubio of Game Heroes in Arvada, Colorado, knows this and has had great success by increasing the minimum prize payout at his store’s, Invitational Qualifiers. By increasing the prize pool (and thus the EV of the tournaments), Game Heroes has had more than 80 players at a Regular IQ! That’s more than double the average attendance for an IQ, that’s 80 potential customers in the store, and that’s more valuable exposure for Game Heroes.

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Building Customer Relationships

The key to any successful small business is customer service, and the key to customer service is consistency. Players and customers alike want to feel that they are welcome and appreciated every time they walk through your doors. They want to have confidence in you, as an organizer, to create the best experience possible for the players not only during events, but also when they are simply buying or browsing the store. Building great customer relationships can be done in just a few easy steps:

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If I am a Level 3 Organizer in 2014, will my Organizer Rewards Status roll over into next year?

Yes, your Organizer Status carries over year to year based on your cumulative points earned during the previous calendar year. For example, if you earn Level 3 Organizer Status during 2014, you will begin 2015 as a Level 3 Organizer. In 2015, however, if you only earn enough points to reach Level 2 Organizer Status, then you will begin 2016 as a Level 2 Organizer. Although your status may change from year to year, your total unused points will still be valid and redeemable as long as you have an organizer account with us. When you are ready to redeem your points, don’t forget that all you need to do is email us at [email protected] and we will credit those points toward your next event! We are excited that there will soon be a “Point Store” in the payment section of Organizer Tools, in which you will be able to do this yourself when you are ready to redeem your points!