Advertising communicates who you are and what you do to your local Magic-playing community. It doesn’t have to be expensive; posters are inexpensive, while social media and word-of-mouth are free. The more people who know about your store, the better your business!

Brand awareness is crucial for Magic stores, especially those with competitors nearby. When players know about your store and what it has to offer, they are more likely to show up at your events and buy your products.

Remember to show your strengths as you try to build your brand. Emphasize your friendly service and great deals. Players remember which stores cater to them … and which don’t.

We brought up the importance of a store Facebook page in a previous article, but it’s worth saying again. When customers “Like” your store on Facebook, they learn about your promotions and future Magic events. Engaging positively with social media brings followers to your store.

In your store, keep flyers by the cash register and posters on the walls. A first-time customer may not realize you have an upcoming Magic event without seeing it advertised. Giving out flyers with purchases allows buyers to remember your store and schedule long after they’ve left.

Facebook pages, posters, and other methods build your brand, attract customers, and promote future events. Once new players visit, you can turn them into regulars who bring their friends. One message to one player can yield several loyal customers. That’s the power of advertising.