Entries by ISP

Success in the Southwest

This month’s Store Spotlight focuses on Black Gold, located in Littleton, Colorado. Owner Carl Van Laethem talked with us about running successful Invitational Qualifiers and keeping up with a busy store. He started his business in the mid-90’s, focusing solely on sports memorabilia. Around the time Mirrodin was released, Carl had so many requests for […]

Three Steps to Repeat Business

The key to any business is repeat business, and gaming stores are no different. Here are some tips to help you turn new faces into repeat customers. Social Media – Do you have a Facebook page? Have you claimed your URL so you can be facebook.com/myshopname? Do your local players know what that URL is, […]

My IQ is finished, what do I do now?

Congratulations! You completed your event. All of the planning and preparation has lead to this final moment when you hand the blue envelope over to your champion. Now what do you do? Step 1: Take A Picture Of The Winner! The best place to do this is in front of one of your store’s logos. […]

Welcome to the first In-Store Programs Newsletter!

Welcome to the first In-Store Programs Newsletter! Each month, we’ll report on some of the most successful stores, fill you in on the latest In-Store Programs news, hand out sage advice, and answer your questions. We hope you enjoy! Don’t forget to check out the newest addition to Open Trials – Swag Packs and Premium […]

Keep it Clean!

Believe it or not, one of the most common complaints that customers have about game stores is the lack of cleanliness and amount of clutter. Game stores carry many products, and sometimes overstock can start to pile up in the storefront. Mix this with players who order takeout and leave it behind on the tables and […]

How do I find a judge for my event?

Finding a judge for your events can be a daunting task. Luckily, there are many resources out there to help you connect with the many judges in the program! How do you go about finding the right one for your location? The first, and easiest way, is to simply ask around. Your local players, especially […]