Advertising communicates who you are and what you do to your local Magic-playing community. It doesn’t have to be expensive; posters are inexpensive, while social media and word-of-mouth are free. The more people who know about your store, the better your business!

Brand awareness is crucial for Magic stores, especially those with competitors nearby. When players know about your store and what it has to offer, they are more likely to show up at your events and buy your products.

Remember to show your strengths as you try to build your brand. Emphasize your friendly service and great deals. Players remember which stores cater to them … and which don’t. Read more

Building Customer Relationships

The key to any successful small business is customer service, and the key to customer service is consistency. Players and customers alike want to feel that they are welcome and appreciated every time they walk through your doors. They want to have confidence in you, as an organizer, to create the best experience possible for the players not only during events, but also when they are simply buying or browsing the store. Building great customer relationships can be done in just a few easy steps:

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Managing Your Budget

Over the last two months we have talked about the types of prizes and the types of structures that can help draw different types of players to your events. This month we are going to discuss budgeting for events by figuring out how much prizes you will be giving away per person.

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Event Structure

Last month we talked about the types of players that you are likely to see at your events as well as some of the types of prizes that you can offer to attract those players. This week we’ll look over event structure and how each way to run your event has benefits and drawbacks for you and your players.

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Event Prizes

Players come out to events for a lot of reasons, but it’s no secret that the one biggest reasons is prizes. So if players want prizes, how do you build your tournaments to attract players without going bankrupt? The answer lies in figuring out the type of player you want to attract and tailoring your structure and prizes. Casual or competitive? Glory seeker or value seeker? Here are some questions to ask yourself and some ways to maximize your players and your profits!

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Putting Your Face on Facebook

While almost all Organizers have Facebook pages for their stores, not everyone takes full advantage of the amazing power it puts at your disposal. Here are a few simple tips for getting maximum value out of Facebook.

Make A Page – Don’t just create a new account for your store; make an actual page for it. You can do this by clicking on Create a Page at the very bottom of the screen and following the simple instructions. If your store has a Facebook page, we will link to it as the event location.

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Three Steps to Repeat Business

The key to any business is repeat business, and gaming stores are no different. Here are some tips to help you turn new faces into repeat customers.

Social Media – Do you have a Facebook page? Have you claimed your URL so you can be Do your local players know what that URL is, and do you tell them at every opportunity to Like it? Is your event schedule there 100% accurate and up to date? Have you uploaded any photos recently of winners or just gamers battling and having fun? All of these things are crucial to improving your social presence and keeping players aware and engaged with your store. Offer incentives for new players to like your page to prod those who think they won’t be back often to go ahead and do it anyway. Read more

My IQ is finished, what do I do now?

Congratulations! You completed your event. All of the planning and preparation has lead to this final moment when you hand the blue envelope over to your champion. Now what do you do?

Step 1: Take A Picture Of The Winner!

The best place to do this is in front of one of your store’s logos. Ensure they have their envelope and/or cash in hand, as it makes for an exciting experience for the player to have their picture taken with their loot. Read more

Keep it Clean!

Believe it or not, one of the most common complaints that customers have about game stores is the lack of cleanliness and amount of clutter. Game stores carry many products, and sometimes overstock can start to pile up in the storefront. Mix this with players who order takeout and leave it behind on the tables and all of the sudden your store is a mess! How can you keep it all together?! Read more