Advertising communicates who you are and what you do to your local Magic-playing community. It doesn’t have to be expensive; posters are inexpensive, while social media and word-of-mouth are free. The more people who know about your store, the better your business!
Brand awareness is crucial for Magic stores, especially those with competitors nearby. When players know about your store and what it has to offer, they are more likely to show up at your events and buy your products.
Remember to show your strengths as you try to build your brand. Emphasize your friendly service and great deals. Players remember which stores cater to them … and which don’t. Read more