Three Steps to Repeat Business

The key to any business is repeat business, and gaming stores are no different. Here are some tips to help you turn new faces into repeat customers.

Social Media – Do you have a Facebook page? Have you claimed your URL so you can be Do your local players know what that URL is, and do you tell them at every opportunity to Like it? Is your event schedule there 100% accurate and up to date? Have you uploaded any photos recently of winners or just gamers battling and having fun? All of these things are crucial to improving your social presence and keeping players aware and engaged with your store. Offer incentives for new players to like your page to prod those who think they won’t be back often to go ahead and do it anyway. Read more

My IQ is finished, what do I do now?

Congratulations! You completed your event. All of the planning and preparation has lead to this final moment when you hand the blue envelope over to your champion. Now what do you do?

Step 1: Take A Picture Of The Winner!

The best place to do this is in front of one of your store’s logos. Ensure they have their envelope and/or cash in hand, as it makes for an exciting experience for the player to have their picture taken with their loot. Read more

Welcome to the first In-Store Programs Newsletter!

Welcome to the first In-Store Programs Newsletter! Each month, we’ll report on some of the most successful stores, fill you in on the latest In-Store Programs news, hand out sage advice, and answer your questions. We hope you enjoy!

Don’t forget to check out the newest addition to Open Trials – Swag Packs and Premium Swag Packs! Now you can add value to your event with the same products you love from the Invitational Qualifier Swag Packs, featuring the Open Trial art and branding. Pick yours up today!

Masters of the Open Trials

Bienvenidos to our first Store Spotlight, tournament organizers! Each month we’ll share the experiences and insights of veteran tournament organizers. We’re going to begin with the store that has run more Open Trials than anyone else so far: Comic Town in Columbus, Ohio. They have scheduled an amazing 22 Open Trials in addition to a steady stream of Invitational Qualifiers. I had the opportunity to interview the owner and tournament organizer, Ryan, and pick his brain about Open Trials, building a Magic community, and the value of advertising.

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Keep it Clean!

Believe it or not, one of the most common complaints that customers have about game stores is the lack of cleanliness and amount of clutter. Game stores carry many products, and sometimes overstock can start to pile up in the storefront. Mix this with players who order takeout and leave it behind on the tables and all of the sudden your store is a mess! How can you keep it all together?! Read more

How do I find a judge for my event?

Finding a judge for your events can be a daunting task. Luckily, there are many resources out there to help you connect with the many judges in the program!

How do you go about finding the right one for your location? The first, and easiest way, is to simply ask around. Your local players, especially those who travel around to large events like Open Series or Grand Prix have probably come into contact with Judges and may even be friends with one. Having someone you both know to introduce you can make things go very quickly.

If you can’t find any leads locally, you can contact the In-Store Programs Team and we will assist you in finding a judge. Thanks to the Open Series, we know many judges from around the world and can use those as a resource to help in search. We will also be happy to introduce you to one of the best resources at your disposal, your Regional Coordinator (RC). Read more