Where did Swag Packs go?

Each Invitational Qualifier now comes with its own swag, including an exclusive Creature Collection pin, four dice bags, additional playmats, and sixteen StarCityGames.com Premium vouchers!

For organizers who want to give their players something extra, our new Tournament Boosters featuring out-of-print playmats are available. These can be paired with Invitational Qualifiers or ordered on their own.

Here’s a handy reference chart for the new StarCityGames.com IQ contents:

new event kit contents

IQ Entry Fee Increase!

We’ve heard feedback from organizers like you about the $25 maximum entry fee for IQs. Starting in October, we’re increasing the maximum entry fee to $30! Two important points to note:

The $30 entry fee will be the new default. You’re welcome to charge less, but contact us with that information so your StarCityGames.com advertising will be correct.

The StarCityGames.com Event Guarantee is adjusting to match this increase, guaranteeing the following numbers of players per event:

  • 25 players for Invitational Qualifiers
  • 50 players for Super IQs
  • 90 players for Elite IQs

This guaranteed amount fully covers the event fee and prize support incurred with running these events, so organize with confidence!

If you have any other questions about the IQ entry fee increase, don’t hesitate to contact us at isp@starcitygames.com. Thanks for being an Organizer with us!

Top Deck Games / Card Titan

Top Deck Games, a brick-and-mortar store in Westmont, New Jersey, has been in business less than three years (it opened its doors on Black Friday in 2011). In that short time, though, it’s emerged as a force in Magic tournament organizing. Nick Coss, a founder of Top Deck Games and its online counterpart Card Titan, answered some of our questions about TDG’s rapid rise and the challenges faced by new organizers. Read more

Preparing for Success Part 3

Preparing your store and local area for an event is an essential but often-neglected side of holding a tournament. Effective advertisement and “perks” can boost turnout and profit!

Event-day sales have been successful in the past, and advertising the sale along with the event can bring players out to your store. Sale examples include a coupon for all event participants, discounts on all cards for the format of the event, or giving away special products like T-shirts (or other products) with your store logo. Remember, the more people who have your products, the more free advertising you get! Read more

How should I give out my Game Night prizes?

Like most everything with Game Night, prize distribution is entirely up to you, the organizer. There really is no wrong way to hand out the prizes as long as they’re going to your players on Game Night. That said, here are a few tips to help you decide on a Game Night prize structure that will increase your Magic customer traffic on Wednesday nights. Read more

The Game Night Event Finder is Now Live!

The Game Night Event Finder is now live! You may have noticed a place in Organizer Toolsto add your store website under “My Information.” This URL, whether it’s your store’s website or Facebook page, will show up along with your store’s name, location, and other contact information. If you have questions about Game Night or its exclusive Event Finder, please contact us at gamenight@starcitygames.com and we will be happy to assist. Check out this month’s Mailbag to learn about all the ways we advertise Game Night!

Grow your Store, Grow the Game

CM Games in eastern Tennessee has run StarCityGames.com Invitational Qualifiers since the program began, part of a fourteen-year stretch of running Magic: The Gathering events. Their six stores and player bases have grown along with the In-Store Programs. I asked Mat and Steve, the tournament organizer and owner, respectively, how our program offerings have benefited them over the last three years.

I began asking about the pros and cons of running so many Magic tournaments at multiple stores and there were surprisingly few cons for CM Games. While they had some issues when they started running events at more than one store, things are now running “like clockwork.” The largest pro is their ability to advertise in-store and via word of mouth through their network of stores. Of course, they have to plan meticulously to prevent overlap while avoiding conflicts with other events in the area.

Read more

Planning for Success Part 2

You have successfully advertised your event so that anyone in your region who would play is coming. This success has caused a crowd way larger than you expected to show up! It seems like a good problem to have, but delays and other unprofessional behavior can cause a seasoned player expecting a well-run tournament to leave with a bitter taste in the mouth. Do you know the maximum number your tournament hall can hold? Do you have extra tables and chairs to set up? Do you have instructions for overflow parking? Do you have an absolute maximum, and if so, have you advertised this? At the end of the day you want as many people to leave your event, win or lose, with nothing but positive things to say about your tournament and store. Preparation solves problems before they start.

Read more

Where will my Game Night be advertised?

In addition to your local advertising, Game Night will be featured on many places throughout StarCityGames.com media channels. All of your store information, including your website, will be listed on the exclusive Game Night Event Finder, presenting your store to Magic players in your region! The Game Night Event Finder will be linked prominently on all pages of StarCityGames.com, featured on SCGLive commercials, and included in our newsletters. In addition, Game Night will be added to our bi-monthly geotargeted event emails.

We’ll include you as soon as we receive your registration and monthly fee, so sign up now to take advantage of this traffic-generating program and get more players in your store each week!

Introducing Game Night!

StarCityGames.com is proud to announce Game Night as a new In-Store Program! Game Night is a fun and casual Wednesday weekly event coming this September! It is designed to be very flexible and encourage participation from all levels of Magic players with cool Creature Collection prizes up for grabs! For more information, please visit our Game Night page or if you are ready to sign up, simply login toOrganizer Tools and enroll now!